Choose Market Leadership
Our clients are legal industry leaders who seek to outperform their competitors. They turn to Zeughauser Group to increase competitive advantage and profitability, enhance market position, and strengthen organizational culture. Our consulting team of former Global 25 law firm chairs, general counsel, and leading law firm CMOs has represented nearly 80% of the 100 largest US law firms by revenue.
2025 State of Digital & Content Marketing: Building Connection in the Age of AI
Greentarget and Zeughauser Group’s 2025 State of Digital & Content Marketing: Building Connection in the Age of AI report is our 11th iteration of research into what makes content stand out for C-suite executives and in-house counsel, a topic we’ve been tracking since 2010.
We have advised eight of the ten largest US firms by revenue.
We have advised 17 of the 25 largest global firms by revenue.
We have advised nearly 80% of the 100 largest US firms by revenue.
November 2024
As Associate Business Development Gains Steam in Big Law, Mayer Brown Expands Networking Program
As Big Law budgets grow, law firms are pouring more resources into business development for associates. Mayer Brown recently expanded an associate-driven program run by associates and associate-level employees. Mary K Young notes that every firm is a little bit different in how they develop business.
December 2024
Which New York Law Firm Is Next on the Merger Hunt?
Legacy New York firms are seeking to keep pace with growing competition through mergers and acquisitions. Kent Zimmermann observes that small and less profitable firms are growing size and profitability slower, so they have a growing differential on profitability in comparison to higher-performing competitors. And Mary K Young advises smaller clients to be as profitable as they can be in order to get and retain talent.
December 2023
Clients or Partners? Who Does a Big Law Merger Have to Please More?
This article is the third in a series on law firm mergers. The first piece examined how mergers succeed, and the second one discussed turning a firm with declining profits into an accretive acquisition. This third article discusses the strategies of mergers and their impact on both clients and partners.